On this Holocaust Remembrance Day, special billboards have been displayed across the city, featuring the city’s Holocaust survivors – the men and women who will light the ceremonial torches at this year’s central event.

This initiative by Mashmaut Center and Motzkin Municipality seeks not only to honor the survivors, but also to bring their stories into the public space – into the everyday paths we all walk, where we can pause, reflect, and remember.

In a complex reality, where it often feels that everything changes from moment to moment, memory serves as a vital anchor. Memory is not only a reflection of the past – it is a force that strengthens us in the present and shapes our future.
It calls on us to continue telling, to keep listening, and to take responsibility for passing these stories on to future generations.

These billboards are more than images – they are living testimony, a call to action, and a bridge between generations. Through the faces and stories of the survivors, we remind ourselves – and the younger generation – of the importance of memory, identity, and shared responsibility.

Memory is strength.
Now more than ever, we choose to remember – and never forget.